18.2.2011

Your Best Bet on Mobile Marketing - APPS!

Do you think people use their phones more for calling or for apps? According to Zokem Research, apps account for 667 minutes usage per month. Messaging was only 4 minutes more. Voice calling only 531 minutes and browsing internet 422 minutes.
best-bet

So if you would be asked: ”do you think people use their phones more for calling or for apps” – well I would definitely say for calling. Wrong. At least according to Zokem Research. They use apps! Apps account for 667 minutes usage per month. Messaging was only 4 minutes more. Voice calling only 531 minutes and browsing internet 422 minutes.

So if you are serious about marketing on mobile, then Apps should be definitely be on your roadmap. Especially interesting was the finding that in entertainment category, user added apps outweigh pre-installed.

We at Geniem are serious at helping you define the strategy how to get on the ”apps-play”.