Geniem deployed with ClearChannel Belgium interactive mobile promotion to tram commuters in Brussels.
The tram was equipped with Bluegiga AX4 wifi/bluetooth marketing devices. Geniem developed a rich app-like HTML5 mobile portal and Bluetooth lottery campaign to the devices. The interactive portal offers daily selection of Universal provided mp3 songs or play and download, latest movie trailers and wall papers. Portal runs locally on the unit, so it is not dependent on any outside Internet connectivity. However units are connected to 3G network for remote monitoring reason.
The Bluetooth module offers lottery campaign for users activating their handset Bluetooth for a chance to win a free mobile phone or movie ticket. If you don’t win, you always get a free mp3 song.
The campaign runs for 3 months and is planned to be extended to more cities later. So if you are in Brussels, take the ”Allo Tram” and try out the solution.